AI should indeed make every business website one text away from being a conversational interface.

Bland now lets businesses create AI agents that live in customers’ iMessage threads, with the company’s name, logo and verified badge, from nothing more than a website link.

Blandie, Bland’s SMS agent, reads the photos customers send: an insurance card, a document, a home listing. It pulls what it needs from the image and keeps the conversation moving.

For a doctor’s or dentist’s office, that covers a lot of front-desk work. Snap the card, book the appointment, pay the copay, and get a calendar invite back in the same thread.

Apple’s Business Register is the gate every verified sender passes through, so as more businesses route sales through AI agents, Apple keeps control of the channel customers already trust most.