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Bloomberg:Technology· Sohee Kim·· 2 小时前AI 评分14

Crunchyroll 调查:79% 的 13-17 岁动漫粉丝观看量超过去年

Anime’s Popularity Is Rising Among Teen Fans

AI 导读

Sony 旗下动漫流媒体平台 Crunchyroll 委托 National Research Group 在 10 个国家开展的调查显示,79% 的 13 至 17 岁动漫粉丝表示自己观看的动漫比一年前更多。68% 的 Z 世代受访者持同样说法,动漫正在占据全球 Z 世代与青少年更多的娱乐时间,并带动周边商品、游戏和漫画的消费需求。

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Anime’s Popularity Is Rising Among Teen Fans

Image 1: Movie posters for “Demon Slayer: Kimetsu no Yaiba Infinity Castle” during a premiere in Shanghai on Nov. 10, 2025.

Movie posters for “Demon Slayer: Kimetsu no Yaiba Infinity Castle” during a premiere in Shanghai on Nov. 10, 2025.Photographer: CFOTO/Future Publishing/Getty Images

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By Sohee Kim

October 7, 2026 at 9:00 PM UTC

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Anime is taking up more entertainment time among Gen Z and teenage fans globally, stoking a broader cultural appetite for related merchandise, games and manga.

Across 10 countries surveyed, 79% of anime fans between the ages of 13 and 17 said they’re watching more anime than a year ago. Meanwhile, 68% of Gen Zers said the same, according to new findings for Sony Group Corp.’s anime streaming platform Crunchyroll conducted by the National Research Group, a strategy consultancy.

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来源:Bloomberg:Technology · bloomberg.com