Google 解读 AI Overviews 与 AI Mode 如何改变搜索习惯及广告策略
Adapt your ad strategy to meet the way people search today.
Google Ads 产品联络人 Ginny Marvin 在 Ads Decoded 节目中对话搜索数据科学与 UXR 副总裁 Shivani Mohan，讨论 AI Overviews 和 AI Mode 推出后数十亿用户的搜索习惯变化。节目还涉及长查询趋势对企业的意义，以及团队研究现代搜索体验的幕后洞察。
Search is undergoing rapid changes — from new experiences and capabilities to evolving search habits — that directly impact the advertising landscape.
In this episode of Ads Decoded, Google Ads Product Liaison Ginny Marvin sits down with Shivani Mohan, Vice President of Data Science and UXR for Search. Shivani and her teams study how billions of users are searching and explore how user habits are shifting with the introduction of AI Overviews and AI Mode. Tune in for behind-the-scenes insights into her team's research, the modern search experience, and what long-form query trends mean for businesses today.
Listen here.
来源：Google Blog：AI · blog.google