Luma

Underwater shoots usually take a lot of specialized gear, building underwater sets are extra expensive, and green-screen lighting has additional unique issues to overcome underwater. Hybrid production makes underwater shoots much more accessible. Made with Luma.

The production pipeline for our video exploration "Ichor" was highlighted by our Seedance 2.5 edit mode and our new keyframe interface. This helped us get a more adherent performance and control the pacing of keyframe scenes. That direct control made the process faster and easier.

Ever wrap the shoot and get asked for the back view? So did we. Camera Angles turns one photo into an entire shoot. Pick your angles and get the same subject back from every one, details intact. For the shots you wish you took.

Generative media in entertainment has stopped being a set of tools you pick up and started being infrastructure you build on. Meet Gray Crawford, on stage for Luma at GMI Summer Signal '26 on September 14 in San Francisco.

Post-shoot changes are part of the job. Wardrobe, background, lighting — now more of those changes can happen without sending everyone back to set.

Creative teams are already using AI. The bigger question now is whether it can fit into real workflows without adding more fragmentation. At Brandweek, @AlexiaAdana showed how Luma can support the creative process from early direction through production. ADWEEK looks at that next phase here: https://www.adweek.com/creativity/ai-has-reached-creative-teamsnow-comes-the-hard-part/

Luxury brands need to create more, move faster, and still protect the craft that makes the work feel premium. LBB spoke with Omnicom and Luma about how AI is helping creative teams explore, iterate and scale without giving up creative control. https://lbbonline.com/news/luma-ai-omnicom-luxury-fashion-brands

The ad is done. The versions aren’t. Different sizes. Different markets. Same campaign. Take your ad further with Ad Variants in Luma.

Bring your @claudeai Motion animation into Luma and keep going. Resize it for the formats you need, refine it, and make the versions ready to ship. Start in Claude Motion. Finish it in Luma. Claude Motion is in beta on Claude Team and Enterprise plans.

Got the take. Need another angle? Shot Coverage in Luma turns one video shot into more moving angles you can cut with.

"There is no model to rule them all." Ideation and the final frame ask for different things. The job is getting the creative to the best model for each one.

Exact sequence parallelism for packed multimodal masks. It picks ring attention, a sparse all-to-all or Ulysses per layer, matches single-GPU numerics, and beats a FlashMask + Ulysses hybrid in 47 of 48 cases on up to 128 H100s. https://lumalabs.ai/news/packed-multimodal-attention