Insightful read for anyone shipping AI tools.

AgentCloak’s founder smashed a Mac Mini on camera, and the launch video drew 2.2M views and 3,000 downloads.

The AI launches that turn into real usage right now are the ones run like a pipeline, with each stage feeding the next.

launchvideo[.]com ran AgentCloak’s launch that way: a founder-led video, creators released in waves by audience size.
The founder, Peter Yared, wanted to skip the moment where he smashes a Mac Mini with a bat and close on configuring a $10K Mac Studio and shutting the laptop instead.

They shot both. The smash stayed as the main moment and the backup was never used.