Shopify CEO @tobi explains how an AI agent like Meta's Muse, can grow more valuable to you every day while its maker earns only basis points.

AI agents won’t earn 2% of what you buy, only a tiny fraction of 1%.

"People are spending money inefficiently... I think the world is not as optimized as people think, and agents can help people save money"

However, basis points pay at network scale. for context, Visa earned $40B of net revenue in fiscal 2025, about 29 basis points of its $14T in payments volume. Visa proves tiny fees can make billions, but only because trillions of dollars flow through it

An average US household spends $81,905 a year, and 0.29% of all of it is about $235.
Your agent can be worth a lot to you while earning its maker about $235 a year from you, at most.

The savings stay with you, and the maker needs tens of millions of users to make the math work. https://x.com/alexeheath/status/2115900271306158472/video/1