Theory 2024 GTM 调研：AI 对销售团队的影响
2024 Theory GTM Survey
Theory Ventures 发起 2024 年度 GTM 调研，用 28 个问题了解初创公司过去四年在销售、营销、客户成功和现金管理上的变化，并与 2020 年后的高速增长期对比。调研还试图初步推断 AI 对销售团队的影响，完成者可获得匿名原始数据。
In short : Explore insights from the 2024 GTM Survey on startup sales, marketing, and AI trends for enhanced efficiency.
It’s time for the 2024 Annual Theory Go-to-Market Survey. This is a brief 28-question survey.
Our goal is to understand how startups have evolved their sales, marketing, customer success, and cash management over the last four years by comparing these results to those through the go-go years of 2020 and beyond.
We will publish these results and answer questions about them at upcoming Office Hours.
With this data, we should be able to draw some broader conclusions about the shift from growth to efficiency & determine if the buyer behavior changes in the private market parallel those in the public market. In addition, we should be able to draw some initial inferences about the impact of AI on sales teams.
If you complete the survey, I will share with you the anonymized raw data so you can perform your own analyses. If you have questions, just message me on Twitter or send me an email.
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GP at Theory Ventures. Former Google PM. Sharing data-driven insights on AI, web3, & venture capital.
来源：Tomer Tunguz 博客 · tomtunguz.com